Thompson traders
Art direction, brand guidelines, logo design
Thompson Traders set out to sharpen the distinction between their luxury copper sink brand and their DIY division.
Engaging a rich heritage
Conversations with the Thompsons, their team, distributors, and customers revealed market insights that pointed to a brand rooted in honesty and love. That spirit shaped the foundation of their identity and provided the truest way to set Thompson Traders apart from Sinkology.
A modern seal of craftsmanship
The Thompson Traders logo evolved from a rustic wordmark into a modern identity that still honored its roots. I preserved the recognizable TT mark as a maker’s seal of craftsmanship, while introducing a more structured, sophisticated style that reinforced the brand’s luxury positioning.
Direction for the future
To support consistency, I directed three photoshoots that built a library of imagery reflecting the new identity. I also delivered clear art direction outlining how the brand could extend across websites, pressrooms, photography, and marketing materials—providing a roadmap they could execute in-house as budget allowed.
