Bona commerical system
Art direction, label & packaging design, print design
Bona, with over a century of hardwood expertise, expanded its reputation into the commercial market with the Commercial System.
A sustainable solution for everyone
With the Bona Commercial System, sustainability meant more than going green. Using safer chemicals and additives, it appealed to facilities prioritizing occupant health while giving Bona a year-round business model. No longer tied to seasonal school and NBA court care, the Commercial System created steady opportunities across commercial facilities every day of the year.
Refining the look & feel
Bona’s two divisions—Retail and Professional—mirrored its Swedish parent company’s structure, with Facility Solutions housed under the latter. I worked within this framework to help build a cohesive global brand system while establishing a concrete visual identity for the Commercial System product line in the commercial market.
“Bona’s new resilient system has been a great addition to our product offering. It is simple, versatile, durable and allows us to provide solutions in areas where we previously could not otherwise. It's extremely user-friendly and has many color and chip combinations, which allow us to customize both look and function in a variety of applications for our customers.”
Taylor Weston, Brady Industries
Rolling it out at ISSA
Packaging was central to the launch, but success also depended on supporting materials—sell sheets, brochures, and catalogs—that I developed to give sales teams and buyers a clear understanding of the Commercial System’s value in the commercial market.
