American lighting
American Lighting, confident in their brilliant team, prides itself on providing brilliant solutions to their customers. They wanted their market initiatives to enhance that experience.
A focused approach for an
extensive range of products
About the project
Recognized the need to sharpen and elevate their marketing materials to stay ahead in the market. The objective Tony and the team set out to create visually compelling and purposeful creative that would not only highlight the quality of their products but that also resonate with their customer base.
Organization profile
Since 1989, American Lighting has been at the cutting edge of the industry, offering innovative solutions in both commercial and residential lighting. With an extensive network of lighting showrooms and distributors, the company provides state-of-the-art commercial lighting systems to stylish residential fixtures.
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Brand book
By weaving together their experience with refreshed graphics, we created a singular piece that encapsulates who they are as people and who they are visually.
Trulux supplement
The Trulux Supplement, often referred to as the Tape Light System Bible, is an essential guide for anyone looking to master the art of lighting design with tape light systems. The Supplement demystifies the complexities of tape light systems, breaking down intricate components into easily understandable segments. This comprehensive brochure offers clear instructions, detailed illustrations, and practical tips, making the creation and installation of sophisticated lighting designs accessible.
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Sales programs
Our Sales Program brochures are designed to outline special programs that offer exclusive lower prices special to the customer.
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Product brochures
My team and I met sales needs by providing compelling literature that showcased the newest and best product.
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A unified effort for an enhanced customer journey
For American Lighting, this project was HUGE. Operations, Sales, Marketing, and Creatives were brought together for a complete overhaul. For a long time their website was a glorified catalog.
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Central to the redesign was an eCommerce component that provides a seamless process for our customers to purchase, track, and reorder products. One of the key improvements that were made was a more intuitive search function, enabling our customers to find products quickly and efficiently. We also added a product comparison tool, allowing users to make informed purchasing decisions.
Following the new brand book, my team introduced an updated design that reflects the maturity of American Lighting. Personally overseeing the look and feel of the design, I made sure that every visual element resonated with our new values, ensuring a cohesive and engaging user experience.